Elizabeth Arden and mondonation join forces in charitable fundraiser with limited edition Britney Spears t-shirt auction
NEW YORK – Britney Spears is adding her celebrity status to a unique t-shirt auction to benefit charities. It combines global beauty company Elizabeth Arden with mondonation, a Canadian-based lifestyle brand company that supports charities.
The two companies will be joining forces to auction a set of limited edition Britney Spears t-shirts, which brings together Elizabeth Arden’s new Britney Spears believe fragrance and mondonation’s believe brand. The t-shirts will feature the new fragrance and the tagline: “for your personal belief, visit www.mondonation.com.”
mondonation will auction off the uniquely-designed Britney Spears t-shirts through eBay, with 100% of the proceeds going to three charitable organizations – The Make-A-Wish Foundation Canada, Autism Speaks, and the Nelson High School Africa Project in association with Free the Children Fund. The t-shirt auction is planned to begin December 2007 and will be supported with email blasts and public relations activities.
The two companies came together on this project after Elizabeth Arden and mondonation noticed the similarities between the Britney Spears believe fragrance logo and one of the logos used by mondonation on t-shirts and pillow case products. Once the companies started talking, Elizabeth Arden and mondonation realized that by combining their media campaigns, they could raise monies for charities and give the similarity in logos a purpose. “There was a natural synergy here that made perfect sense for both companies”, said Ron Rolleston, Executive Vice President for Elizabeth Arden
Beliefs have a halo effect, helping to inspire people to act in their own unique and positive way,” said Ward Bingham, founder of mondonation. “We believe this joint effort will inspire creativity in others while helping to raise money for some very important and inspirational causes.”
About mondonation
Founded by Ward Bingham, mondonation is a lifestyle brand company that mixes profit with charitable contributions. Its range of products focuses on t-shirts, with each showcasing a person's personal message of what they believe in – allowing people to wear their inner beliefs on the outside. A portion of the money spent on each shirt is donated to charitable causes chosen by either the purchaser or by mondonation. www.mondonation.com
About Elizabeth Arden
Elizabeth Arden is a global prestige beauty products company. The Company's portfolio of brands includes the Elizabeth Arden fragrance brands: Red Door, Elizabeth Arden 5th Avenue, Elizabeth Arden green tea and Elizabeth Arden Mediterranean; the Elizabeth Taylor fragrance brands: White Diamonds and Elizabeth Taylor’s Passion; the fragrance brands of Britney Spears: curious Britney Spears, fantasy Britney Spears and Britney Spears believe; the Mariah Carey fragrance M by Mariah Carey; the Hilary Duff fragrance with Love… Hilary Duff; the Danielle Steel fragrance Danielle by Danielle Steel; the classic fragrances: Design, Giorgio Beverly Hills, Halston and Halston Z-14, White Shoulders and Wings; the men’s fragrances: Daytona 500, GANT, Geoffrey Beene’s Grey Flannel, the HUMMER™ Fragrance for Men and PS Fine Cologne for Men; and the designer fragrance brands of Alfred Sung, Badgley Mischka, Bob Mackie, Lulu Guiness and Nanette Lepore; the Elizabeth Arden skin care lines, including Ceramide, Intervene and PREVAGE™ anti-aging treatment and the Elizabeth Arden color cosmetics